Friday, 29 November 2013

Brand Manager Toyota - Al Sayer Group

Educational Qualifications:
Bachelor Degree + 1 or 2 year diploma or equivalent degree or Certification with 7 years of automotive experience.
• Linguistic Abilities: English and Arabic is a must
• Certification and Licensure: Valid Kuwait Driving License

A Band Manager plans, develops and implements brand strategies and marketing programs by performing the following duties personally or through subordinates:

• Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion.
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing team on market requirements and product features.
• Communicate brand strategies to product marketing, marketing communications, sales, and other department.
• Coordinate and align brand strategy with corporate marketing plan.
• Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assess and develop brand names to differentiate product.
• Monitor planning and coordination of product launch.
• Guide creation of product portfolio.
• Evaluate and analyze program results and presents recommendations for changes in brand strategy.

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