Wednesday 27 March 2013

Required Social Media Copywriter - Alghanim Industries

Draft social media entertainment campaigns, in accordance to the perceptions and tastes of local population, aim to encourage and engage feedback across the various social media specifically Facebook, Twitter He is expected to be familiar with best practices and latest trends in forum posting and hashtags. #Coordinate with Marketing Managers of each division to get content related to the products, offers, events post it on social media channels. #Engage directly in online conversations to develop online user communities, increase brand awareness different sociographic segments of Kuwait and encourage authentic sharing of content through social campaigns built around GTRC ’ s brands, events and promotions. #Hands on interaction with off-site social properties – other people blogs, other company Facebook fan etc.

Conceptualize and Implement new ideas with the team and use Public and University relations such networkers, bloggers, agencies, communities, influencers etc. in setting up social campaigns and events. Coordinate with the agency outsourced for setting up the offline entertainment events and supervise Maintain a media library for all brands under GTRC and keep populating it regularly (Photos, videos Answer consumers ’ inquiries on all Social Media platforms promptly and accurately by coordinating Managers.

The candidate should have basic social media knowledge for the channels GTRC plans to launch on. To think strategically for each and every brand. This should lead to conceptualizing and formulating the exact brand message / campaign for assignments. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement To understand markets, consumers, and competitors and arrive at key proposition. Expert in writing skills, editing and proof reading abilities. Ability to write concise, attention grabbing and hard-hitting copy that puts the message across Ability to work closely with the art team and technical team. Ability to deliver within short time frames and meet tight deadlines. Ability to respond and react to changes within social networks – changes in functionality, methods of engagement etc. Creative / out of the box thinking. Enthusiastic but responsible.

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