Monday, 25 March 2013

Required Brand Marketing Manager Topshop - M.H. Alshaya Co

Working with the operations and brand merchandising team, the Brand Marketing Manager will manage the marketing services function to support the brand and ensure that all above and below the line materials are delivered within budget and that  the content and quality of all communications enhance the brand and grow the business in line with brand objectives.

Skills / Experience:
    Degree level in Marketing preferred
    Minimum 5 years marketing experience
    Experience of developing marketing plans, advertising and promotions
    Good communication, management and organisational skills
    Fluent written and spoken English
    Written and spoken Arabic is an advantage
    Work experience in retail fashion marketing is preferable

Responsibilities:
    Responsible for planning & implementation of all brand campaigns for existing & new stores, including promotional activity
    Collaborates with the brand team to develop the marketing and advertising plans
    Recommends and coordinates the critical path and delivery of brand promotions
    Build and maintain all Media relationships with Press through local PR events and measurement
    Explore new marketing initiatives through ABL & BTL activities as well as all Social Media Channels
    Responsible for the most cost effective and best quality production of all communication materials
    To act as the communications partner, promoting and developing the brand
    To ensure effective communication with agencies in all markets and ensure adherence to agreed procedures, cost agreements and service levels
    Coordinates with brand and operations teams to support the launch / implementation / feedback of marketing initiatives
    Guide supporting team to deliver Marketing services, deliver feedback on budgets according to the Business Plan & make recommendations.
    Responsible for seasonal budgets and reporting

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