The profile of the role will be to ensure that all communications activity in the MENA region is consistent with global strategy. You will ensure that proactive external communications and media programmes are in place for the region to continuously build and protect Starbucks' reputation amongst targeted customers and media, and support managing incident and crises effectively, all consistent with defined brand values.
You will lead innovative creation of new approaches to build positive perceptions, and proactively leverage tools and best practices handed by international support centres.
Experience:
Educated to university level, with degree in PR, communications or journalism
Understanding of the MENA and Pan-Arab media scene with strong established contacts
Background of working both at a corporate and brand level
Fluent in Arabic and English (spoken and written)
Structured and creative thinker able to think at a corporate level and able to assess and respond quickly to emerging issues and opportunities
At least 7 years of relevant experience at a high level company or a large communication agency
Strong experience in planning and implementing media programmes across multiple countries
Key Responsibilities:
Understand the Starbucks brand, organisation and culture
Work with the corporate and EMEA PA team to help understand and shape global and regional strategies and ensure they reflect regional needs
Prioritise key community partnerships and initiatives to support the regional business and set measurable goals
Pro-actively identify and anticipate any reputation shifts with media in territory
Provide direction and guidance to the regional PA team on all aspects of communications
Work with Head of PA of Starbucks Middle East to build an appropriate organisation and develop understanding and capability throughout the MENA region to ensure that communications objectives are met
Develop a yearly CSR plan that is consistent with global and regional strategy and defined brand values and contains key measures of success
Have local Communications Agencies and Ops teams to support and manage the agencies and partners towards agreed goals
Manage the regional CSR budget
Measure community programs results against globally, regionally and locally agreed KPI's
Ensure there are local communications agencies to support and manage the agencies towards agreed goals
Know the key regional media, understand their agenda and drive an open and constructive dialogue with them
Daily management of local communications agencies across the MENA region
Apply Online
You will lead innovative creation of new approaches to build positive perceptions, and proactively leverage tools and best practices handed by international support centres.
Experience:
Educated to university level, with degree in PR, communications or journalism
Understanding of the MENA and Pan-Arab media scene with strong established contacts
Background of working both at a corporate and brand level
Fluent in Arabic and English (spoken and written)
Structured and creative thinker able to think at a corporate level and able to assess and respond quickly to emerging issues and opportunities
At least 7 years of relevant experience at a high level company or a large communication agency
Strong experience in planning and implementing media programmes across multiple countries
Key Responsibilities:
Understand the Starbucks brand, organisation and culture
Work with the corporate and EMEA PA team to help understand and shape global and regional strategies and ensure they reflect regional needs
Prioritise key community partnerships and initiatives to support the regional business and set measurable goals
Pro-actively identify and anticipate any reputation shifts with media in territory
Provide direction and guidance to the regional PA team on all aspects of communications
Work with Head of PA of Starbucks Middle East to build an appropriate organisation and develop understanding and capability throughout the MENA region to ensure that communications objectives are met
Develop a yearly CSR plan that is consistent with global and regional strategy and defined brand values and contains key measures of success
Have local Communications Agencies and Ops teams to support and manage the agencies and partners towards agreed goals
Manage the regional CSR budget
Measure community programs results against globally, regionally and locally agreed KPI's
Ensure there are local communications agencies to support and manage the agencies towards agreed goals
Know the key regional media, understand their agenda and drive an open and constructive dialogue with them
Daily management of local communications agencies across the MENA region
Apply Online
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