Sunday, 29 April 2012

Required Senior Executive Brand / Communication - Wataniya - Qtel Group in Kuwait

You will plan and carry out marketing initiatives and activities to drive the brand forward, and to develop and support marketing communication activities of Wataniya Telecom, in accordance with agreed business plans.

You will influence the perceptions and behaviour of different types of stakeholders, execute all marketing activities for the brand with the objective of strengthening the brand, and assist the manager in the responsibilities regarding the corporate guideline with the purpose to maintain consistency in the use and layout of corporate image, build brand identity across all the departments and provide a recognizable corporate image.

Key Activities / Accountabilities:
    Develop, plan and carry out marketing activities to agreed budgets, sales volumes, values, product mix and timescales.
    Create and execute effective corporate communication strategies which support the development and growth of brand equity for the corporate brand.
    Assist branding development, positioning and management.
    Create brand strategies across multiple communications platforms.
    Ensure the integrity of the brand with all public, and play a key role in valuing the brand and ensuring that the brands perceived value increases over time.
    Work closely with segment teams and the advertising team to ensure brand representation, associated visuals and business strategy alignment.

Qualifications / Requirements:
    Bachelor degree in Mass Communication, Marketing, Media, Advertising or related discipline.
    A minimum of 8 years experience.
    Creative flair and excellent presentation skills.
    Good knowledge of MS Office applications like Excel, Word etc.
    Excellent command of both written and verbal Arabic and English.

Apply Online

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