You will report to the Head of Marketing and be responsible for developing the annual marketing strategy to drive sales and brand awareness as well as managing the implementation of activities.
Skills and Experience:
At least 5 years' food retail marketing related experience
Retail knowledge - particularly within grocery / supermarkets or food retail
Previous experience leading brand expansion into new categories based on consumer insights
Development and refinement of brand positioning
Experience in brand evolution and product innovation
Execution of brand strategy coupled with strong implementation tactics
Ability to build strong business relationship, Self-motivated, disciplined, fast learner, organized
Excellent written and verbal communication skills
Proactive and detail oriented, with strong analytical, organizational and communication skills and a keen sense of urgency
Experience managing multiple priorities, while working under strict deadlines
Demonstrated experience working with vendors and agencies
Fluent in English, Arabic a plus
You will:
Implement marketing and innovation initiatives with cross-functional teams
Position brand for maximum competitive advantage
Develop and refine marketing plans, product portfolios and media plans
Implement marketing activities in partnership with internal teams & external partners to drive profitable sales
Manage all aspects of seasonal campaigns for successful implementation. Includes, but not limited to, briefing creative agency, media and PR team, digital activity and events
Assist category and procurement teams to conduct industry analyses and opportunity assessments
Utilise market research tools to drive marketing effectiveness and identify opportunity areas
Lead management and execution of annual brand activation programs
Manage digital and social media activities with the goal of increased consumer acquisition and engagement
Plan and manage annual budget
Apply Online
Skills and Experience:
At least 5 years' food retail marketing related experience
Retail knowledge - particularly within grocery / supermarkets or food retail
Previous experience leading brand expansion into new categories based on consumer insights
Development and refinement of brand positioning
Experience in brand evolution and product innovation
Execution of brand strategy coupled with strong implementation tactics
Ability to build strong business relationship, Self-motivated, disciplined, fast learner, organized
Excellent written and verbal communication skills
Proactive and detail oriented, with strong analytical, organizational and communication skills and a keen sense of urgency
Experience managing multiple priorities, while working under strict deadlines
Demonstrated experience working with vendors and agencies
Fluent in English, Arabic a plus
You will:
Implement marketing and innovation initiatives with cross-functional teams
Position brand for maximum competitive advantage
Develop and refine marketing plans, product portfolios and media plans
Implement marketing activities in partnership with internal teams & external partners to drive profitable sales
Manage all aspects of seasonal campaigns for successful implementation. Includes, but not limited to, briefing creative agency, media and PR team, digital activity and events
Assist category and procurement teams to conduct industry analyses and opportunity assessments
Utilise market research tools to drive marketing effectiveness and identify opportunity areas
Lead management and execution of annual brand activation programs
Manage digital and social media activities with the goal of increased consumer acquisition and engagement
Plan and manage annual budget
Apply Online
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